SCALE EMPLOYEE ADVOCACY
Employees can advocate for the brands they work for
BUILD CONTENT LIBRARIES
Brands can create an employee asset library of employee created content
RESHARE CORPORATE CONTENT
Employees can simply share corporate content created by marketing or internal comms
REACH LOCAL MARKETS
Brands can reach local markets via micro influencers
PROTECT YOUR BRAND
Brands can ensure brand safety with employee content at scale
360° of brand
safety
safety
BN Guard is AI-powered technology that ensures all content meets brand guidelines and specific regulatory requirements pre-publishing
Measurable results
An employee advocacy program with 1,000 participants can generate up to $1.9MM in advertising value
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Global oversight for store-level marketing
Driving efficiency for marketing, creative, media and influencer teams
Creative savings
Brands have seen an estimated cost savings of $25k when using EGC vs. standard creative-made content
Client Stories
Demonstrating success
Hear directly from our customers
"Using BN Influencer was the best interactive experience I've had at HRB in my 24+ years"
— H&R Block Employee
(and BlockTalker)
“We are so incredibly proud of this program we have built. Lifting our Associate’s voices is profoundly important to us as a brand... scaling this program to over 100k Associates has helped us build a library of content that is low cost, and low-fi, (created by store Associates) that perform exceptionally well because they are real and authentic”
— Walmart Client
Frequently asked questions
Everything you need to know about the product and billing
Why is Employee Generated Content important?
Employee content is crucial because it provides authentic and relatable content created by employees, fans or members who are already talking about the brand. This type of content is highly trustworthy and can significantly influence potential customers. User-generated content also allows for a deeper connection with the audience, enhancing brand authenticity.
What is the life-time value of using BN Influencer?
The lifetime value of using BN Influencer is substantial. Our average client tenure is 10+ years. This platform empowers brand advocates to create authentic content, ensures brand safety and maximizes ROI by engaging hyper-local audiences. It streamlines content creation, education and approval processes, to scale up efficiently and easily and lead to long-term success in brand advocacy and enhancing the overall brand image.
How do we ensure that our influencers social media activity aligns with our brand's messaging and values?
Employee content is crucial because it provides authentic and relatable content created by real customers or brand advocates. To ensure that your advocates' social media activity aligns with your brand's messaging and values, the BN Influencer platform provides pre-approved content and messaging. It also uses AI-powered brand-safety tools to scan and flag any content that violates your brand guidelines. This guarantees that advocates stay on message while creating content, thereby maintaining brand alignment and safety of content is highly trustworthy and can significantly influence potential customers. User-generated content also allows for a deeper connection with the audience, enhancing brand authenticity.
Still have questions?
Can’t find the answer you’re looking for? Please chat to our friendly team.