Opportunity
Two of Twitter’s popular ad features, Media Polls and Conversation Cards, were discontinued. The company engaged Brand Networks to revive the features and leverage their years of experience deploying social technology solutions and bringing applications to market quickly.
Solution
The Brand Networks Twitter Composer is a user-friendly application for brands to drive engagement and conversation through interactive Media Polls and Conversation Cards as additional features for the site’s various advertising formats.
Results
Built on top of Twitter Ad API, the self-serve application integrates directly with Twitter’s ad management platform allowing brands to re-add Media Polls and Conversation Cards to their advertising toolkits.
3-month
build time
100
global brands using the features
