Employee Creator technology

Anyone can say they are the #1 employee advocacy platform.

Only BN has the knowledge and experience from building the largest and most impactful cross-platform employee creator programs in the world.

With program support experts and 15+ years of program management and cross-platform best practices, we help brands expand social reach via the people who know and love the brand the most. 

We don’t just enable sharing content - we embrace creators, and let them create.   
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With BN
Influencer,

We offer a comprehensive suite of services designed to help your brand thrive. From innovative digital marketing strategies to custom web development and creative design, our services are tailored to meet your business needs.
SCALE EMPLOYEE ADVOCACY
Employees can advocate for the brands they work for
BUILD CONTENT LIBRARIES
Brands can create an employee asset library of employee created content
SHARE CORPORATE OR INTERNAL COMMS
Employees can simply share corporate content created by marketing or internal comms
REACH LOCAL COMMUNITIES
Brands can reach local markets via micro influencers
MAINTAIN BRAND SAFETY
Brands can ensure brand safety with employee content at scale
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Our Platforms
360° of brand
safety
BN Guard is AI-powered technology that ensures all content meets brand guidelines and specific regulatory requirements pre-publishing
Measurable results
An employee advocacy program with 1,000 participants can generate up to $1.9MM in advertising value
Global oversight for store-level marketing
Driving efficiency for marketing, creative, media and influencer teams
Creative savings
Brands have seen an estimated cost savings of $25k when using EGC vs. standard creative-made content

Client Stories

Demonstrating success
Walmart
Tens of thousands Associates creating content for their stores
See Case Study
H&R Block
Scaled employee users in a few weeks
See Case Study
Starbucks
Hundreds of assets within the asset library, posted across brand and employee channels
See Case Study
Sam’s club
Driving sales at local stores across NorthAmerica
See Case Study

Hear directly from our customers

“We are so incredibly proud of this program we have built. Lifting our Associate’s voices is profoundly important to us as a brand...  scaling this program to over 100k Associates has helped us build a library of content that is low cost, and low-fi, (created by store Associates) that perform exceptionally well because they are real and authentic”
—  Walmart Client

Frequently asked questions

Everything you need to know about the product and billing
Why is Employee Generated Content important?
Employee content is crucial because it provides authentic and relatable content created by employees, fans or members who are already talking about the brand. This type of content is highly trustworthy and can significantly influence potential customers. User-generated content also allows for a deeper connection with the audience, enhancing brand authenticity.
What is the life-time value of using BN Influencer?
The lifetime value of using BN Influencer is substantial. Our average client tenure is 10+ years. This platform empowers brand advocates to create authentic content, ensures brand safety and maximizes ROI by engaging hyper-local audiences. It streamlines content creation, education and approval processes, to scale up efficiently and easily and lead to long-term success in brand advocacy and enhancing the overall brand image.
How do we ensure that our influencers social media activity aligns with our brand's messaging and values?
Employee content is crucial because it provides authentic and relatable content created by real customers or brand advocates. To ensure that your advocates' social media activity aligns with your brand's messaging and values, the BN Influencer platform provides pre-approved content and messaging. It also uses AI-powered brand-safety tools to scan and flag any content that violates your brand guidelines. This guarantees that advocates stay on message while creating content, thereby maintaining brand alignment and safety of content is highly trustworthy and can significantly influence potential customers. User-generated content also allows for a deeper connection with the audience, enhancing brand authenticity.