Walmart

Opportunity

Walmart brings value to communities around the globe by tailoring each of their store formats to meet varying customer needs at every location. To reach their location audiences better, Walmart was looking for a way to enable a store-level presence across social media.

Solution

Leveraging BN proprietary social technologies, the custom-built application gives local store associates the tools they need to create content and grow a successful social presence, all while maintaining brand control and message unity.

Results

BN local social technology enabled Walmart associates to create hyper-relevant, localized content to strengthen the consumer-brand relationship, drive local store engagement, and increase sales. The initiative was quickly adopted, and the program and technology capabilities continue to advance.