Optimizing paid media: The power of expertise & AI

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About the episode

In this episode of Commerce Code, brought to you by the Digital Commerce Alliance, dive deeper into the “what” and “how” of AI in brand advocacy as we unpack the practical applications, the role of human expertise alongside AI and how AI tackles tasks beyond human capabilities.


Jeremy Frick

Chief Technology Officer
BN, an Augeo company

Amy Mullins

VP, Media Services
BN, an Augeo company

Natali Ryzhikova

Director, Media Services
BN, an Augeo company

Dan Currell

Digital Commerce Alliance