BN | BN Ads

Maximize reach & paid media efficacy

BN Ads supercharges growth and awareness with 15+ years of strategy and activation expertise

To reach your ideal audience at the right time, our proprietary technology leverages advanced AI automation to implement precision-targeted strategies across the leading social platforms. Our data-driven approach to advertising optimization supplements our media expertise drive campaign success and achieve brand goals.

Rule-based automation

Boost top-performing organic content and rotate ad creatives, adapting to tad creatives, with custom rules to enable campaigns to react with real-time automation, like seamless boosting of top performing organic content or ad-level creative rotations.

Real-time local advertising

Build hyper-targeted campaigns that reach local audiences faster and trigger the distribution of relevant ad creatives based on local weather and sporting events data.

Cross-platform optimization

Increase campaign performance and manage multi-channel campaigns by dynamically optimizing your media budget across platforms to improve overall efficiency.

Campaign safety rules

Safeguard against campaign errors and monitor for spend issues by enabling rules-based account-level campaign safety-nets.

Data-driven Growth

Driving Strategic Social Success

Harnessing our deep expertise in social – our commitment to data-driven strategy drives the delivery of tailored solutions and seamless execution. With a proven approach to paid media fueled by meticulous processes, your brand thrives with a commanding presence across all major social platforms.

Flexibile & Adaptable

Our Media Services Approach

Centered around the principles of strategy, data measurement and proficient execution, our media services approach is designed to drive your paid social marketing campaigns towards peak performance and success.

Strategic Prowess

We initiate a comprehensive growth strategy to align your business objectives with our platform knowledge to drive budget recommendations, audience targeting and creative guidance that achieves your KPIs and broader business goals.

Measurable Success

Our reporting and dashboards provide actionable insights for optimizing both current and future campaigns. Our reporting and dashboards provide actionable insights for optimizing current efforts and designing future campaigns.

Execution Excellence

We excel in efficient execution, and are at the forefront of paid social best practices. We guarantee campaign quality and brand safety by way of a rigorous QC process and the ongoing monitoring of pacing and performance.

Multi-Platform Proficiency

Maximizing Visibility & Engagement

Specializing in the delivery of top-notch paid media strategies across a variety of advertising platforms, we ensure maximum brand visibility and engagement.

What our clients have to say

“We love our BN team–They have given us stability, experience and enthusiasm for 9 years of our business.”

–Sr. Media Director, Entertainment
“The BN media team is knowledgeable about their craft, communicative and enjoyable to work with. We have had such a positive experience working with BN that we set up another region we work with to funnel support through BN.”

–Sr. Manager, Social Strategy and Operations, EI
“The BN team is efficient and experts in their field.”

–Digital Marketing Manager, Publishing

Frequently asked questions

What is BN Ads, and how does it enhance ad performance?

BN Ads is the process of improving the effectiveness of ads through the use of AI automation and our media expertise. We leverage advanced AI technology to implement precision-targeted strategies, leading to significant enhancements in ad performance. Our full services element of media strategy and media planning is an integral part of this process, guiding the execution and optimization of your advertising efforts for maximum impact.

How does cross-platform optimization work, and why is it important?

Cross-platform optimization involves intelligently shifting your campaign budget across social platforms based on overall campaign performance or performance to your platform benchmarks. This approach manages multi-channel campaigns effortlessly increasing the overarching performance of your initiative and efficiency of your campaigns running across multiple social platforms.

How does BN’s approach differ from other advertising optimization services?

With a dedicated 20-year focus on paid social, we stand out by our media services approach of Strategic Prowess, Measurable Success and Execution Excellence. Our holistic strategy, customized reporting and AI-driven technology guarantee streamlined campaign execution and a dominant presence across social platforms. Our extensive experience in paid social media advertising ensures your brand's advertising efforts are in the hands of seasoned professionals.

What are campaign safety rules, and how do they benefit our clients?

Campaign safety rules are rule-based account-level safety nets that help increase efficiencies, eliminate spending errors, and activate non-linear campaign pacing. These rules maximize return on investment (ROI) and ensure that ad campaigns run smoothly.

Rule-based automation

Real-time local advertising

Cross-platform optimization