Cross-Channel Media Buying Solutions
Get the simplicity, efficiency, and cross-channel performance you need with the high-touch managed service you want. Explore the five pillars of cross-channel success, media mix planning, audience activation, creative customization, media mix optimization and holistic analysis.
Smarter Budget Allocation Across Channels
Media Mix Planning
We build bespoke. Not because we like to make things harder for ourselves but because your goals are unique to your business. Your media plan should follow suit.
Our data-driven approach blends three essential sources of intelligence: historical performance, channel benchmarks, and active testing. You get greater value from your media spend through data-driven budget allocation with built-in cost efficiencies.
Big-Picture Personas Across Channels
The right audience in social may look (and behave) differently with display. While others may throw in the towel at this point, we’re just getting revved up.
Creating a unified view of your customer is the end goal. We look at big-picture patterns and behaviors to map out opportunities and streamline segments. Landing on your high-value customer or prospect involves rigorous testing of both data providers and channels pre-go time.
Coordinated Creative Across Channels
Are you inadvertently sending mixed messages to consumers? Testing out creative has its advantages but not at the risk of confusing your customers.
Our in-house creative team wrote the playbook on high-quality customer experiences. We do all the heavy lifting to create consistent, connected creative tailored to device and channel. With hundreds of brands served under our belts, you could say we know a thing or 10,000 about creative treatments that drive KPIs.
Optimized Performance Across Channels
Media Mix Optimization
This is where our engineering rises to the challenge. With fluid budget across channels, optimization can do its job—go after performance where it really lives.
Continuous learning and real-time monitoring make your media work even better. Dynamic reallocation leads to more efficient spending and more effective outcomes. A win-win.
Complete Audience Insights Across Channels
Consumers demand simplicity and clarity, and so too should marketers. Cross-channel analysis is the big-picture view of performance you need to prove business outcomes and protect your media spend.
Our holistic reporting empowers marketers with a single source of truth. Compare planned media versus optimized for unique channel insights. Dive deeper into audience segments to understand how creative performed relative to a channel, rather than in isolation. With normalized metrics, high-performing channels and audiences can really shine and inform future strategies.