Press Release

Former Snap & Twitter executive Greg Lieber rejoins BN, an Augeo company as CRO, accelerating strategic growth & market share in industry-leading brand advocacy technologies 

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ST. PAUL, MN (March 12, 2024) – Global leader in advocacy and social activation technologies BN, an Augeo company welcomed Greg Lieber to its Executive Leadership Team as Chief Revenue Officer (CRO). Renowned for igniting revenue generation and fueling market expansion, Lieber will spearhead BN’s mission to empower brands in cultivating deeper and more genuine audience connections by amplifying the authentic voices of employees and customers through industry-leading advocacy solutions. 

“We are thrilled to welcome Greg back to BN as CRO during a transformative time in our industry,” said Mike Garsin, CEO and President of BN. “His ability to forge game-changing partnerships, along with his wealth of experience and strategic insights, will be instrumental in driving growth to enhance our brand presence and ensure we continue to deliver unmatched value to our clients and partners.” 

Lieber’s impressive journey spans industry titans like Snap, Twitter, and VidMob. At Snap, he spearheaded partnership development and program execution for North America. During his tenure at Twitter as Global Head of Marketing Technology & Ads API Partnerships, Greg orchestrated lucrative partnerships with major brands, leading to successful implementations of revenue-generating integrations. Additionally, at VidMob, Lieber played a crucial role in establishing the company as a leader in video creation technology. 

“Greg’s leadership will unlock exciting new frontiers for growth and innovation at BN,” said David Kristal, Founder and CEO of Augeo and Executive Chairman of BN, an Augeo company. “His global expertise and collaborative approach seamlessly align with BN’s mission to provide industry-leading, authentic, measurable and scalable advocacy solutions. With Greg leading initiatives to enhance revenue streams and expand our market reach, powerful new alliances will accelerate our journey in shaping a new era of social engagement—reinforcing BN’s position as the undisputed leader in the advocacy space.” 

As the driving force behind the world’s largest employee advocacy program, BN is poised for an unparalleled evolution under Greg’s leadership. Together, they will redefine brand engagement through advocacy solutions—empowering brands to connect with audiences on a global scale with unprecedented efficacy and impact. 


About BN 

BN, an Augeo company is a pioneer in AI-driven social technologies that revolutionize global audience engagement. 

For two decades, we have empowered top organizations worldwide to deliver unrivaled brand experiences through authentic and scalable solutions in brand advocacy, advertising optimization and data collaboration—defining the social landscape through technology innovation. 

BN is a subsidiary of Augeo, a global leader in engagement platform technologies and data-driven experiences that foster people connections and cultivate brand advocates worldwide. 

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Media Contact:  

Danielle Riolo